GREEN & BLACK'S
The mere mention of the Green & Black’s name is enough to make most chocoholics weaken at the knees. So working on the pitch for their business was an absolute pleasure.
Our task was to redesign the Green & Black's website, develop a consistent tone of voice and amplify their brand through social media channels.
Our task was to redesign the Green & Black's website, develop a consistent tone of voice and amplify their brand through social media channels.
Green & Black's has an extremely active Twitter following, so to promote trial we created the Bitter or Tweet app. This would analyze the user's tweets and then suggest the perfect match for their personality.
To educate consumers about Green & Black's fairtrade credentials we created a farmville style Facebook app. This would allow users to grow their own cocoa beans to trade for a real bar of Green & Black's chocolate.
Creative Direction: Jamie Bell
Design: Steven Heycock
